By now, we’ve all felt the adverse effects of the Coronavirus (COVID-19). Tourist destinations and cultural institutions will especially feel the impact of this epidemic with the loss of visitors who are following CDC recommendations by self-quarantining, and generally avoiding contact with the outside world. We know how devastating this is for your  businesses, and wanted to offer a few creative ways that your institution can continue to attract future visitors and drive revenue during this trying time.

Nonprofit cultural institutions are about enriching the community through art, science, history, and so much more. These organizations do excellent work that brings people together and promotes an important cause. Considering the humanitarian, cultural, and artistic focus of most nonprofit organizations, branding is one of the...

Any competent marketing strategy for nonprofits, or really any business in the 21st century, can’t ignore the enormous influence that instagram has on today’s public. In fact, recent research published on Balance Small Business indicates that Instagram grew to 111 million users last year, half...

Especially if you’re a new or upcoming cultural institution, it’s likely that you’re using a membership Excel template to manage your members and membership dues.  A membership Excel template is a form that allows you to track members, expiration dates, and membership dues, providing you with...

Demographic shifts and continual technological transformations unsettle every initiative in an organization’s path including marketplace expansion, operational intuitiveness and customer relationship management. All types of enterprises feel the reverberating impacts of these disruptions, not the least of which are cultural institutions. No longer can traditional marketing...

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