Museum Marketing
05 May Museum Marketing Plan
Utilizing a detailed marketing plan is essential for bringing visitors from all demographics into your museum. It’s true that most institutions already have a loyal group of regulars, but to keep your museum alive and well, you should be strategizing outreach and promotion. This way, you are able to reach a wider audience of interested individuals, and invite them to come check out what you have in your collection.
02 May How to Capitalize on Trends to Grow Your Museum’s Value
Images of austerity and quiet repose often arise when people envision visits to their local museum. They foresee a library-esque experience compounded with a “look, but don’t touch the artwork” activity while they cautiously navigate statuesque museum halls. However, museum trends are in a state of...
29 Apr Museum Marketing Strategies
Posted at 08:20h
in Museum Marketing
Museums are the cultural hallmark of any community. They act as cultural, historical, and artistic pillars where people can learn and interact with relics of the past and present. They’re also constantly changing, which means that you, as a museum, need to let the public know what’s going on with these changes.
Developing a marketing strategy for your museum is less about selling tickets than it is understanding the long-term vision of your museum. Once you understand the direction your museum is heading, you can begin to identify who you need to connect to, what you need to communicate to them, and how you’re best going to reach them to reach your goals.
25 Apr Are Your Visitors Having a Good Experience?
At the click of a few buttons, we now can order groceries, clothing or nearly any item or service and go about our day, our time and energy liberated to focus on other priorities. We also can be confident our items will arrive safely and...
