November 15, 2021 With more companies, institutions, and organizations going remote as a result of the COVID-19 pandemic, it’s important to have a vetted and trusted virtual planning strategy. Planning a virtual event that doesn't have to be a huge hassle. With the right strategy and preparation,...
November 1, 2021 People are driven to give for a number of reasons. We want to believe that our efforts and influence are doing good for the world, and both charity and philanthropy, though different, have their place in our need to give. Additionally, giving is a...
October 13, 2021 Nonprofits and cultural institutions want to reach out to potential visitors, previous guests, and long-lasting members, and they want to reach out to them in mass. One of the most effective ways to increase engagement and reach large numbers of visitors and members is...
August 30, 2021 Back to school museum discounts have always been great incentives to connect with the local community and get young people into your doors. But especially now, after a very strange 2020/2021 school year, students are as eager as ever to get back into...
August 19, 2021 A constant challenge for any nonprofit or cultural organization is how to continue to bolster their brand and stay relevant on social media. Because nonprofits rely on donations, fundraisers, and user participation, they need to constantly be updating and evaluating their marketing strategies. One...
August 2, 2021 Museums, especially nonprofit museums, rely on their donors, fundraising campaigns, and their volunteers in order to succeed and thrive as institutions. And although volunteer managers know just how important all the great work their volunteers do for museums, effectively communicating their impact to...
July 22, 2021 Like so many businesses and services affected by the COVID-19 pandemic, 2020 saw the closure of museums all around the world. In an instant, one of our most prized cultural pillars emptied their halls, closed their doors, and were forced to imagine how...
July 7, 2021 Like in many industries, zoos are seeing big changes in the ways that they market and advertise their institutions. The advent of the digital era, new technologies, and the challenges of the pandemic have required zoos to bolster their online presence and make...
July 2, 2021 As with most industries in the 21st century, the advent of technology and the digital age has changed the way we do pretty much everything. From how we shop, travel, and book tickets to online banking and connecting with loved ones, technology has...
June 19, 2021 It’s easy to understate the importance of branding. When most people think of branding, they might think of the colors, logos, or brand slogans associated with an organization, like Nike’s inseparable “Just Do It” trademark and or McDonald’s “I’m Lovin’ It” slogan. What too...