Emails are an important part of any marketing campaign for nonprofits, museums, zoos, and other cultural institutions. Emails are necessary channels that can help create awareness around your particular events or fundraisers, connect with past and future donors, and increase your membership and donor count. But...
November 15, 2021 With more companies, institutions, and organizations going remote as a result of the COVID-19 pandemic, it’s important to have a vetted and trusted virtual planning strategy. Planning a virtual event that doesn't have to be a huge hassle. With the right strategy and preparation,...
October 13, 2021 Nonprofits and cultural institutions want to reach out to potential visitors, previous guests, and long-lasting members, and they want to reach out to them in mass. One of the most effective ways to increase engagement and reach large numbers of visitors and members is...
November 1, 2021 People are driven to give for a number of reasons. We want to believe that our efforts and influence are doing good for the world, and both charity and philanthropy, though different, have their place in our need to give. Additionally, giving is a...
Even with all the passion, resources, personnel, and support to host great events and manage your museum’s goals for the year, you still need a museum budget template and strategy to help you organize and stay on top of important tasks. Budgets aren’t simply about outlining...
Mapping out and identifying museum customer journeys are excellent ways for organizations to get a clear picture of the customer experience from start to finish. Understanding the various points of contact customers go through, potential pain points in the customer journey, and customer high points...
Long passed are the days where museums can solely rely on donors, membership, and walk-in visitors. With the challenges of the COVID-19 pandemic and the competitive nature of the museum industry, museums have found creative and crafty ways to bolster their revenue and raise funds. New...
August 30, 2021 Back to school museum discounts have always been great incentives to connect with the local community and get young people into your doors. But especially now, after a very strange 2020/2021 school year, students are as eager as ever to get back into...
August 19, 2021 A constant challenge for any nonprofit or cultural organization is how to continue to bolster their brand and stay relevant on social media. Because nonprofits rely on donations, fundraisers, and user participation, they need to constantly be updating and evaluating their marketing strategies. One...
August 2, 2021 Museums, especially nonprofit museums, rely on their donors, fundraising campaigns, and their volunteers in order to succeed and thrive as institutions. And although volunteer managers know just how important all the great work their volunteers do for museums, effectively communicating their impact to...