A focused mission statement is the heart and foundation for any museum. It should provide your guests, employees, administrators, and board with a clear idea of your values and what your goals are as an institution. For some museums, their mission statement is about serving the...
Regardless of how interactive, educational, and engaging your exhibits are, your efforts may be to no avail if can’t get visitors through your doors. This is especially true in a time when the industry is saturated and museums across the country are seeing decreases in...
What do all museums have in common? They want to build perennial visitors and long-term memberships. Why is it such a difficult goal to achieve? The expense and hassle of signing up for a membership can be off-putting to some guests, especially when they aren’t aware...
The only way to confidently create short and long-term strategies around your museum is by understanding the members and guests who visit you. From planning your next exhibition and creating membership incentives to developing an effective marketing strategy, the only way to effectively reach your visitors...
Soccer stadiums across the globe are expanding their parks and are incorporating museums into their facilities. This is not only a great way to enrich their team or country’s culture, history, and soccer achievements, it also gives soccer fans another reason to visit the stadium...
In today’s world of technology and social media, it’s not a question of whether to have an online ticket selling platform; it’s a question of how best to do it. The advent of the digital age has changed the way we communicate, obtain information, apply for...
