Museum Marketing

If you think museums are fun during working hours, you should see what they look like after dark. After hour museum programs are great ways to present all of the educational and aesthetic pleasures of a museum but with a dark twist. Serve your visitors some wine and cheese, dim the lights, bring out the fog machines, and create a totally new experience for your members

Most of the time, we like to think of experiencing art, history, and science in the quiet, serene setting of a museum. All museum aficionados know and love the feeling of entering a new exhibit with a tall, extended ceiling, clear white walls, and an arm’s reach proximity from the captivating art and relics that surround them.

A trip to the museum is the perfect outing for families, school groups, dates, and anyone who wants to take in history, learn, and get inspired. Contemporary museums are creating exhibits that are smart, careful, and beautiful: a stark contrast to the dusty frames and stale dioramas of galleries past. Successful designs are now made by directors and curators who put a lot of thought into not only what they’re showing, but how they’re showing it.

In 2019, museums are enjoying the highest attendance they’ve had since their conception in the fifteenth century. This industry rivals sports turnout in capital generated, raking in $21 billion globally from visitor ticket purchases, special events, and donations. Technological innovations and new, contemporary experiences created to display museum exhibits are revolutionizing the way audiences can access and encounter collections held by institutions.

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