Museum Marketing

In 2019, museums are enjoying the highest attendance they’ve had since their conception in the fifteenth century. This industry rivals sports turnout in capital generated, raking in $21 billion globally from visitor ticket purchases, special events, and donations. Technological innovations and new, contemporary experiences created to display museum exhibits are revolutionizing the way audiences can access and encounter collections held by institutions.

From managing the curation process and finances to overseeing visitor flow and staying connected to your guests, successful museum management requires lots of organization and prioritization.   The best way to approach the various challenges that come with running a museum is to develop a management strategy that utilizes all the tools at your disposal. This article is going to look at the array of demands that come with managing a museum and the optimal solutions for dealing with them.

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