The advent of email revolutionized marketing possibilities for the world or nonprofit organizations. 50 odd years down the line, it continues to be one of the most popular forms of communication, and the easiest, most efficient way to reach out to clients and supporters. But form...
Annual reports are an important end-of-the-year step that helps communicate the impact that a non-profit has made within their field of work. They’re a necessary task to end the year and can contribute to the growth of the organization heading forward. If done well, nonprofit annual...
Technology continues to completely change the industry for museums and cultural institutions. It allows museums to do valuable things like improve their management capacities, build memberships, bolster visitor experience, make use of valuable data, embrace diversity and accessibility, aid in the preservation of collections, become...
Project planning and event planning are notorious for taking longer than expected and having an element of surprise that might set you back in your schedule. The best way to minimize lost time and stay ahead of schedule is to have an organized project management...
Customer service, in any industry, is nearly as important as the quality of the product or experience that an organization is offering. This is especially true for museums where guests are expected to spend up to several hours in a confined space. If visitors aren’t comfortable...
A focused mission statement is the heart and foundation for any museum. It should provide your guests, employees, administrators, and board with a clear idea of your values and what your goals are as an institution. For some museums, their mission statement is about serving the...
Regardless of how interactive, educational, and engaging your exhibits are, your efforts may be to no avail if can’t get visitors through your doors. This is especially true in a time when the industry is saturated and museums across the country are seeing decreases in...
What do all museums have in common? They want to build perennial visitors and long-term memberships. Why is it such a difficult goal to achieve? The expense and hassle of signing up for a membership can be off-putting to some guests, especially when they aren’t aware...
The only way to confidently create short and long-term strategies around your museum is by understanding the members and guests who visit you. From planning your next exhibition and creating membership incentives to developing an effective marketing strategy, the only way to effectively reach your visitors...