Making a great first impression is important for most situations in life, and museum memberships are no exception. Part of building perennial memberships, a key factor to the success of longevity of your institution, is by welcoming new members and letting them know that they’re valued. Providing your new members with a warm welcome is the first step in increased membership retention, membership satisfaction, and greater member participation. Below are some great ideas to welcome new members and bolster your member-satisfaction rates. 

Membership programs and communications that expand visibility and value underpin revenue for many zoos and other cultural institutions. While new member acquisition is one area of focus, member programs also court and engage existing members to cultivate their loyalty and renewal. How to Tailor the Conversation...

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