Creative Membership Level Names We Love
Often overlooked in the discussion of how to grow members, membership names are one of the most important components to developing an effective membership strategy.
Membership level names and titles are often the first thing your visitors will see regarding memberships. Your membership level names could be the deciding factor that eventually motivates people to sign up for a membership or turns them away.
Below, we’re going to look at the benefits of creative membership level names, provide examples of popular and successful membership names, and present some best practices to follow when you’re looking to create your own membership names.
Benefits of Creative Membership Names
There are a number of benefits that come with creative membership names. Of course, the most compelling reason to put time into your membership names is to create new members.
Interesting and focused membership names don’t just sound appealing, they provide your visitors with an invitation to become part of a community and institution with a specific mission statement. A creative membership level name should be in line with your institution’s culture and mission statement, working together with the other components of your organization to present a narrative your members can identify with.
Additionally, creative membership names will catch the eyes of your guests. Everyone has heard of bronze, silver, and gold membership deals. They’re ubiquitous across a wide range of industries. Creative membership titles ensure that your guests take a second glance at your membership offers, eliciting their curiosity and motivating them to seek out information on what such membership deals entails.
Lastly, creative membership names are fun. You want your members to feel like they’re a part of something exclusive and unique, and you could engender that kind of status while, at the same time, using a fun and creative name.
Tips for Creating Membership Names
So how do you go about creating unique membership names? Here are some tips to follow.
- Don’t do what everyone else is doing. Gold Memberships, Platinum Clubs, Advanced Members… all of these titles and names have been done a million times over. Why go with overused titles if you could come up with something that adds to your institution and catches a few eyes in the process?
- Create a name that is line with your institution. The best source to draw on for inspiration in these is your own organization. If you’re a history museum focused on the Roman empire, try something like “Citizen Membership, Senator Membership, and Emperor Membership” status. If you’re a science museum catered to education and child-learning, go with fun dinosaur names. The point is to communicate a narrative that is line with your institution.
- Keep it simple. Don’t overcomplicate things with long or wordy names. Your membership names should be short and easy to remember. There’s definitely a better way to say: “A-Class Platinum Advanced Historian Membership.”
Membership Name Examples
If you’re still scratching your head for ideas about how to come up with creative membership names, you can look to some of business’s most successful examples for inspiration.
Adidas 3Stripes: Although Adidas recently ended their 3Stripes membership, their membership name itself was a hit. The three stripes they’re referring to is, of course, in the Adidas logo, and highlighting their name brand name within their membership name in a simple, sleek design is an example of creative and appealing membership title.
Regal Crown Club Membership: Relating their membership name to their company name, Regal utilizes a smart and clever way to create a unique membership name.
Disney Annual Passport Membership: One of the smartest ways to market their membership offer is to make it sound like members are traveling are getting ready for a big trip abroad and need to prepare their passports. They have a number of levels, including Disney Flex Passport and Disney Signature Passport, providing them with simple yet unique level ranks for their clever membership title.
Whichever direction you go, just be sure that your membership name is fun, memorable, and will catch the attention of your guests.
At ACME, we’re dedicated to helping you build memberships with smart strategies and even smarter technology. Our CRM+ATS will give you all the tools you need to evaluate customer interests, allowing you to develop comprehensive strategies based on the trends of your visitors.