How to Choose Museum Ticketing Software
For most institutions, ticket sales make up a majority of a museum’s revenue. And if museums want to accomplish their mission statements as cultural pillars to their communities, it’s incumbent on them to ensure that their ticketing software is up-to-date and efficient enough to keep up with a changing digital era.
However, with all of the new and emerging software available to museums, how do you even start to assess which ticketing software is best for you?
This article will provide you with an overview of some of the most important ticketing demands that the industry is seeing today and the criteria from which you can evaluate the quality of potential ticketing software.
Why do you Need a Competent Museum Ticketing Software?
Because, like in most industries, a large percentage of ticket sales are shifting to the online platform, it’s important to have a competent and technologically efficient online ticketing software. If your servers go down for even a week, it could lead to huge losses in your monthly ticket-sales quota.
Additionally, data-retention technologies linked to your ticketing software can lead you to valuable insights into the trends of your visitors. If you have an outdated ticketing software, it’s going to be difficult to integrate third-party technologies that are most functional when they’re collecting data from places like your ticket-sales history.
When it comes to marketing and online sales, there’s so much that an advanced ticketing software can do for you. You can promote exhibitions, advertising campaigns, and even make it easier for guests to become members.
Serverless Museum Ticketing Software
One of the main things to look at when assessing a ticketing software is whether the server is maintained in-house or if your software relies on advanced cloud-based technology.
Cloud-based server platforms allow for easy, automatic server updates that you can access anytime, anywhere. With outdated on-premise servers, you have to worry about managing the hardware and maintaining the servers manually. Cloud-based technology will give you the flexibility and range to sell tickets 24/7 with less hassle.
Additionally, cloudless technology can sync seamlessly with other third-party systems, such as Amazon Web Services. You gain unlimited access and the kind of flexibility with open APIs that you simply couldn’t with in-house servers.
Flexible POS Museum Ticketing Software
Another part of an up-to-date museum ticketing software is the flexibility you gain from your POS system. With a typical POS system, you’re limiting yourself to basic online transactions and ticket-booth sales. With a flexible POS, however, you can move your sales from the ticket booth to the lobby, patio, or anywhere you’d like really.
A flexible POS means you can sell tickets from your mobile phone, tablet, or a nearby kiosk. This will allow your sales team to get on the floor and approach visitors with information on new exhibitions and future events.
More than that, however, you can utilize an advanced POS to introduce membership benefits and even sign people up as members. One of the main issues with memberships is a lack of knowledge, on the visitor side, regarding what membership benefits entail. By allowing your team to get on the floor and educate your guests on the number of membership benefits you provide, you’re increasing the chance of retaining perennial members.
Advanced CRM Museum Ticketing Software
Finally, you want to look at if your ticketing software can sync with or is working in conjunction with a CRM. A CRM is your number one tool to gather data, contacting guests and visitors, and learn about who your visitors are and what they want out of a museum.
Your ticketing software should be able to integrate third-party CRM applications. This will ensure your staff, marketing team, and tech people will have the most up-to-date information on ticketing trends and general visitor information.
Without being able to integrate a CRM, it’s going to make it difficult to develop long-term strategies that the future of your museum will rely on.
ACME’s ticketing technology provides you with all of the ticketing features mentioned in this article and more. Not only is our software advanced, it’s also easy to use and pleasant to look at. No complicated interfaces and no technical jargon are required to utilize your CRM, POS, and other valuable features that you want out of your ticketing technology.
Guarantee you’re getting the best out of your ticketing software and try the ACME demo today.