Demographic shifts and continual technological transformations unsettle every initiative in an organization’s path including marketplace expansion, operational intuitiveness and customer relationship management. All types of enterprises feel the reverberating impacts of these disruptions, not the least of which are cultural institutions. No longer can traditional marketing...
Annual reports are an important end-of-the-year step that helps communicate the impact that a non-profit has made within their field of work. They’re a necessary task to end the year and can contribute to the growth of the organization heading forward. If done well, nonprofit annual...
Hosting events are great ways to bring a community together and bolster your overall growth as a cultural institution. If you’re trying to accrue long-term memberships, events are often visited by guests who are interested in more than just a one-time visit, making the overall...
Not too long ago in the culture industry, setting up a credit card processing system as a nonprofit would be unheard of. The additional costs and fees simply didn’t make sense for a nonprofit institution with limited resources. As we enter the third decade of the...
Building perennial memberships is essential to the growth of any museum, zoo, or other cultural institution. Even if you’ve done a good job of marketing your memberships and attaining new members, you still need to provide a positive and memorable experience for your members so...
December 17, 2019 According to a survey in Leaving the Museum Field by museum professionals Sarah Erdman, Marieke Van Damme, Claudia Ocello and Dawn Estabrooks Salerno, most museum workers chose to work in this field because of their love for museums and/or the content area...
Within a matter of weeks or days, museums and amusement parks can get hit with a huge influx of crowds that come with busy seasons such as holidays or even summer. While it might be easy to underestimate the surge of visitors that come during...
Technology continues to completely change the industry for museums and cultural institutions. It allows museums to do valuable things like improve their management capacities, build memberships, bolster visitor experience, make use of valuable data, embrace diversity and accessibility, aid in the preservation of collections, become...