Running a successful institution is impossible without an active and enthusiastic member base. As your institution begins to reopen, reaching out to your members is one of the easiest ways to ensure you reach capacity, and continue to have returning visitors. Keeping your members engaged,...
As social distancing guidelines continue to loosen and businesses start opening their doors, more and more visitors across the nation are eagerly waiting for museums and cultural institutions to release their summer schedules and upcoming events. After a few long months of stay-at-home orders, it’s not...
June 1, 2020 It has been an extremely difficult last few months for the entire globe as we navigate this new normal and battle COVID-19 by practicing social distancing techniques and shelter-in-place. Arts and cultural institutions around the world were forced to close their doors until...
May 21, 2020 Cultural and Arts institutions are rapidly preparing to re-open their doors as policies and regulations are changing daily and both visitors and staff are eager to get back to a state of normalcy with caution. Why are people yearning to get back to...
May 11, 2020 Arts and cultural institutions around the world are preparing to reopen their doors as lockdown and closure mandates are gradually being lifted. Visitors are eager to get back to these inspiring and creative places, to fill their minds and souls with the arts...
April 23, 2020 The underlying question that everyone has is when will institutions be permitted to re-open their doors? And when they do re-open, how will the current environment affect patrons' future plans to return to cultural institutions, zoos, aquariums, and gardens? The truth is, your visitors...
April 10, 2020 While brick and mortar locations are often top-of-mind when people think of cultural organizations, these institutions offer so much more than a physical space full of rich culture and artifacts, to anyone who has a thirst for learning. From online education, research and...
March 27, 2020 As COVID-19 continues to develop, it is important to not only plan for how to brace the impact today but to think about how this will change the future of tourism and how your institution can adapt to those changes. There will be...
Building an effective membership model has proven difficult in recent years. In 2018, a study conducted by GrowthZone shows that 54% of organizations showed either no change or a decrease in their membership growth. While it’s difficult to say why memberships are decreasing for specific institutions,...