Regardless of how interactive, educational, and engaging your exhibits are, your efforts may be to no avail if can’t get visitors through your doors. This is especially true in a time when the industry is saturated and museums across the country are seeing decreases in...
As nonprofit institutions, museums rely on fundraising to help expand, develop, and maintain their exhibitions and galleries. But what kind of museum fundraising plans and strategies should museums utilize to create the most effective fundraising campaign? Unfortunately, there isn’t a catch-all strategy to museum fundraising. Each...
What do all museums have in common? They want to build perennial visitors and long-term memberships. Why is it such a difficult goal to achieve? The expense and hassle of signing up for a membership can be off-putting to some guests, especially when they aren’t aware...
Membership programs and communications that expand visibility and value underpin revenue for many zoos and other cultural institutions. While new member acquisition is one area of focus, member programs also court and engage existing members to cultivate their loyalty and renewal. How to Tailor the Conversation...
While some museums have looked at technology with a skeptical and weary eye, others are embracing the shift and are creating unique experiences that encourage a young and emerging generation of museum-goers. For those institutions more open and willing to experiment with the role of technology...
If you love to learn and be around some of the world’s most inspiring cultural and historical artifacts and objects, then you might consider getting a job in a museum. Museums provide individuals of several specializations and backgrounds to be a part of one of the...
The only way to confidently create short and long-term strategies around your museum is by understanding the members and guests who visit you. From planning your next exhibition and creating membership incentives to developing an effective marketing strategy, the only way to effectively reach your visitors...
Soccer stadiums across the globe are expanding their parks and are incorporating museums into their facilities. This is not only a great way to enrich their team or country’s culture, history, and soccer achievements, it also gives soccer fans another reason to visit the stadium...
In today’s world of technology and social media, it’s not a question of whether to have an online ticket selling platform; it’s a question of how best to do it. The advent of the digital age has changed the way we communicate, obtain information, apply for...
