March 27, 2020 As COVID-19 continues to develop, it is important to not only plan for how to brace the impact today but to think about how this will change the future of tourism and how your institution can adapt to those changes. There will be...
Building an effective membership model has proven difficult in recent years. In 2018, a study conducted by GrowthZone shows that 54% of organizations showed either no change or a decrease in their membership growth. While it’s difficult to say why memberships are decreasing for specific institutions,...
Nonprofit cultural institutions are about enriching the community through art, science, history, and so much more. These organizations do excellent work that brings people together and promotes an important cause. Considering the humanitarian, cultural, and artistic focus of most nonprofit organizations, branding is one of the...
Most nonprofit fundraising trends in 2020 come down to innovations in technology, communication platforms, and artificial intelligence. In order for nonprofits to stay up-to-date with current fundraising developments, cultural institution leaders need to change the ways they manage, communicate with, and create strategies around their donors. From...
It’s the end of your fundraising campaign and you’re looking over the list of amazing people and organizations that have donated to your cultural institution. You’ve exceeded expectations, allocated funding to the appropriate departments and event organizers, and are to celebrate a successful fundraising campaign. But...
Any competent marketing strategy for nonprofits, or really any business in the 21st century, can’t ignore the enormous influence that instagram has on today’s public. In fact, recent research published on Balance Small Business indicates that Instagram grew to 111 million users last year, half...
Especially if you’re a new or upcoming cultural institution, it’s likely that you’re using a membership Excel template to manage your members and membership dues. A membership Excel template is a form that allows you to track members, expiration dates, and membership dues, providing you with...
Having a robust membership retention strategy is often just as important as your membership recruitment strategy. If you can’t retain members, you’re going to end up spending a lot more money on your recruitment campaign, resulting in a cycle that isn’t sustainable for long-term growth. Your...
When tickets, membership subscriptions, gift shop sales, and food and snack sales aren’t enough to meet the growing demands of a nonprofit, most cultural institutions turn to fundraising. But what’s the best way to engage donors and ensure that your fundraising strategy is a success? By...