August 19, 2021 A constant challenge for any nonprofit or cultural organization is how to continue to bolster their brand and stay relevant on social media. Because nonprofits rely on donations, fundraisers, and user participation, they need to constantly be updating and evaluating their marketing strategies. One...
August 11, 2021 Zoos are incredible cultural institutions. They promote the preservation and conservation of endangered species, provide valuable education to the public, enable scholarship and academia, and enrich the quality of life for their local communities. One of the most exciting times for a zoo is...
August 2, 2021 Museums, especially nonprofit museums, rely on their donors, fundraising campaigns, and their volunteers in order to succeed and thrive as institutions. And although volunteer managers know just how important all the great work their volunteers do for museums, effectively communicating their impact to...
July 22, 2021 Like so many businesses and services affected by the COVID-19 pandemic, 2020 saw the closure of museums all around the world. In an instant, one of our most prized cultural pillars emptied their halls, closed their doors, and were forced to imagine how...
July 12, 2021 The COVID-19 pandemic took the world by storm in 2020, forcing businesses and cultural institutions to close down and keeping much of the population indoors for long periods of time. While we’re starting to see more states, businesses, and services open up to...
July 7, 2021 Like in many industries, zoos are seeing big changes in the ways that they market and advertise their institutions. The advent of the digital era, new technologies, and the challenges of the pandemic have required zoos to bolster their online presence and make...
July 2, 2021 As with most industries in the 21st century, the advent of technology and the digital age has changed the way we do pretty much everything. From how we shop, travel, and book tickets to online banking and connecting with loved ones, technology has...
June 19, 2021 It’s easy to understate the importance of branding. When most people think of branding, they might think of the colors, logos, or brand slogans associated with an organization, like Nike’s inseparable “Just Do It” trademark and or McDonald’s “I’m Lovin’ It” slogan. What too...
May 14, 2021 The past year has necessitated changes in visitor services operations and trends that emerged in response to health and safety requirements of the COVID-19 pandemic that have, at least for now, become the norm. One of the most prominent changes in consumer behavior in...
April 19, 2021 We all love polls, right? Polls are simple, cost-effective solutions that allow us to learn more about our customers’ and clients’ attitudes towards a product, service, or customer experience. They also contribute to customer satisfaction by providing space for customers to offer feedback...