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Running a successful institution is impossible without an active and enthusiastic member base. As your institution begins to reopen, reaching out to your members is one of the easiest ways to ensure you reach capacity, and continue to have returning visitors. Keeping your members engaged,...

By now, we’ve all felt the adverse effects of the Coronavirus (COVID-19). Tourist destinations and cultural institutions will especially feel the impact of this epidemic with the loss of visitors who are following CDC recommendations by self-quarantining, and generally avoiding contact with the outside world. We know how devastating this is for your  businesses, and wanted to offer a few creative ways that your institution can continue to attract future visitors and drive revenue during this trying time.

Building an effective membership model has proven difficult in recent years. In 2018, a study conducted by GrowthZone shows that 54% of organizations showed either no change or a decrease in their membership growth.  While it’s difficult to say why memberships are decreasing for specific institutions,...

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