While outreach strategies, online marketing, building a presence on social media, and attracting visitors outside of the physical space of your venue are all valuable ways to generate returning guests and memberships, the importance of ensuring and building a better visitor experience shouldn’t be overlooked.
Museums are the cultural hallmark of any community. They act as cultural, historical, and artistic pillars where people can learn and interact with relics of the past and present. They’re also constantly changing, which means that you, as a museum, need to let the public know what’s going on with these changes. Developing a marketing strategy for your museum is less about selling tickets than it is understanding the long-term vision of your museum. Once you understand the direction your museum is heading, you can begin to identify who you need to connect to, what you need to communicate to them, and how you’re best going to reach them to reach your goals.