According to a survey in, Leaving the Museum Field, by museum professionals Sarah Erdman, Marieke Van Damme, Claudia Ocello and Dawn Estabrooks Salerno, most museum workers chose to work in this field because of their love for museums and/or the content area in which they work. Cultural institutions are dependent upon this innate passion to help buoy day-to-day operations and interactions with guests. It is this passion that enthuses ticket sales and spurs referrals. It is this motivation that inspirits workers to go that extra mile to ensure quality service and exemplary attention to detail. 

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