Case Studies

Museums & Cultural Institutions

Easy Onboarding & Rapid Deployment

· A Museum in New York focused on European and Decorative Arts

· A Visual Arts Museum on the East Coast

· A Science Museum in the Midwest

A Museum in New York focused on European and Decorative Arts

The Challenge

Abating visitor frustration was key for this museum as they sought a digital solution to:

  1. Enable self-serve ticket purchases
  2. Minimize admission wait time

The Solution

ACME’s out-of-the-box e-Commerce site drove

  • Immediate online sales to visitors after quick configuration

ACME’s Access Control application enabled:

  • Online ticket purchasers to bypass admissions line/enter galleries directly

Top Reasons for Choosing ACME

Phased Implementation

ACME’s flexible configuration sped the launch of their online sales + access control. Implementing ACME Point of Sale several weeks later enabled an incremental transition approach for staff.

· Expanded audience & sales channels

· Improved guest experience

· Implementation flexibility

A Visual Arts Museum on the East Coast

The Challenge

This museum sought roll-out of dual initiatives: ACME launch + new museum building grand opening.. Melding this with new sales-workflow + unknown traffic volume spurred a need to:

  1. Train all staff on numerous processes external to ticketing system new-building logistics, exhibition knowledge + general museum inquiries
  2. Maintain cohesive process

The Solution

Visitor Services architected simple ticketing processes, enabling:

  • Staff adjustment to space/visitor flow

ACME’s flexible POS Configuration, ticket sales flows were:

  • Intuitive + just a few taps
  • Key to 1-hour system sales training

Top Reasons for Choosing ACME

Keep it Simple

Streamlined workflows defined for the most common sales scenarios were easy to adopt and liberated staff to focus on the visitor experience.

· Grand opening – new processes

· Efficiency

· Implementation flexibility

A Science Museum in the Midwest

The Challenge

This museum faced an imminent ticketing system deactivation, fueling a need for:

  1. Rapid transition to a new ticketing system

The Solution

To achieve aggressive deadlines, the project management team stepped up to forge:

  • Communication strategy to expedite decisions
  • Abbreviated phase-1 go-live requirements to align realistically with timeline

Top Reasons for Choosing ACME

Launched in 5 Weeks

Meticulous planning, stakeholder expectation management, and daily communication contributed to a smooth, rapid deployment.

They launched ACME for general admission and timed entry ticket sales to their planetarium and 4D theater.

· Operational efficiency

· Timely

· Collaboration

Touch-free & Contactless

· Contactless Entry

· Automated Entry

Contactless Entry

The Challenge

In response to heightened guest (and staff) safety measures due to COVID-19, a major Art Museum in the midwest wanted to enable guest entry without a need to closely interact with staff.

The Solution

The Art Museum built a custom, access control check-in application using ACME APIs. The application operates on an iPad and uses the native iPad camera to scan guest tickets.

 

Guests simply place their phones or printed ticket within view of the camera and they are instantly checked-in.

Top Reasons for Choosing ACME

Increased Safety

Using ACME APIs, this museum was able to quickly and successfully create a no-touch validation process for their guests to enter the museum.

· ACME Access Control APIs

· No touch entry

· Automatic ticket validation

Automated Entry

The Challenge

In response to heightened guest (and staff) safety measures due to COVID-19, a major Art Museum in the midwest wanted to enable guest entry without a need to closely interact with staff.

The Solution

The Art Museum built a custom, access control check-in application using ACME APIs.

 

The application operates on a Temi Personal Robot device that autonomously navigates through the entry areas to greet guests.

 

Guests simply place their electronic or printed ticket within view of the camera and they are instantly checked-in.

Top Reasons for Choosing ACME

Increased Safety

Using ACME APIs, the Art Museum was able to quickly and successfully create a no-touch validation process for their guests to enter the museum without needing to interact with a front line staff person.

· ACME Access Control APIs

· No touch entry

· 3rd Party hardware integration

Modern Technology & Hardware

· Mid-Atlantic Museum Looks to Mature Its Visitor Experience

· Modernizing Operations at a Children’s Museum

· A Natural History Museum in the Midwest

Mid-Atlantic Museum Looks to Mature Its Visitor Experience

The Challenge

From a broader internal technical assessment coupled with re-opening requirements stemming from COVID-19, the Museum determined a need to expand and mature its visitor services operations including moving from a retail solution for ticketing.

The Solution

Operating from within the Museum shop, the member and non-member visitor experience was hampered both interaction and well as process. As a result, the Museum partnered with ACME to meet the new operational requirements and to improve the guest experience.

Top Reasons for Choosing ACME

Evolving Operations for the New Reality & Looking to the Future

Through the successful deployment of ACME, the Museum realized a comprehensive ticketing solution that addresses the current operational needs and allows for future growth.

· Comprehensive data collection to better inform fundraising and marketing efforts

· Multi-channel ticketing via a single solution

· Intuitive guest experience leading to higher retention & satisfaction

Modernizing Operations at a Children’s Museum

The Challenge

A prominent Children’s Museum in the New York area is soon to move into their new, larger building and are looking for a new system to streamline operations. Currently this museum is using a number of siloed systems that are not purpose built for their use cases.

The Solution

The Children’s Museum selected ACME as its new technology partner to reduce their onsite technology footprint and improve the guest and staff experience relating to the ticketing process.

  • ACME replaced two siloed visitor-facing technologies
  • ACME will interface with Raiser’s Edge NXT
  • Utilize existing iOS hardware

Top Reasons for Choosing ACME

Streamlined Operations

ACME has reduced the number of solutions staff use in their daily jobs. Additionally, ACME has improved the guest experience for ticketing transactions.

· Admission ticketing

· Increased back office efficiency

· Improved reporting

· Sync to CRM

A Natural History Museum in the Midwest

The Challenge

Prior to reopening, a leading natural history museum was faced with a need to find a ticketing technology partner that could:

  1. Deliver a very compressed, rapid deployment in weeks instead of months
  2. Support a smooth and seamless, touchless/online ticketing experience
  3. Scale to handle volume of over 1.2 million tickets annually as well as memberships
  4. Supply a robust API, open architecture to help inform business intelligence and enhanced reporting as well as allow for integration with other museum solutions

The Solution

Deploy a modern and state-of-the-art enterprise ticketing solution that can be integrated with multiple systems leading to:

  • Touchless ticketing to promote social distancing
  • Real-time reporting and analytics
  • Modern and intuitive POS system
  • Simple yet robust access control

Top Reasons for Choosing ACME

Modernizing and Streamlining Visitor Services

For the reopening after the COVID-19 shutdown, this leading natural history museum enlisted ACME as its ticketing partner to support the move forward with increased functionality & operational efficiency.

· Simple yet robust, mobile/online/touchless ticketing experiences

· Straightforward, efficient, and elegant business operations

· Integration of ticket and membership sales and a great visitor experience

Speedy Sales Transactions

· A Prestigious Museum in Philadelphia

A Prestigious Museum in Philadelphia

The Challenge

Bulky equipment engulfed Visitor Services + complex POS sale workflows inhibited goals at this museum which strove to:

  1. Enable eye-to-eye conversations with their visitors
  2. Speed sale transactions

The Solution

Sleek ACME iPads, intuitive sales workflows and a mobile desk conformed to visitor fluctuations to power:

  • Versatile desk configurations
  • Improved + less distracted interactions between staff + visitors

Moreover, refined interface for mobile phone ticket purchases aimed to quicken the sale.

Top Reasons for Choosing ACME

Simplified Mobile Ticketing

Quickly implementing ACME’s cloud-based platform with minimal hardware footprint enabled an agile purchasing solution for evolving visitor experiences.

· Flexible ticketing stations

· Multi-channel ticket sales

· Improved guest experience

Enhanced CRM Capabilities

· A Cultural Museum in California

· A Museum Focusing on Present-Day Art

A Cultural Museum in California

The Challenge

This museum was looking to upgrade their existing systems with an aim to:

  1. Improve reporting
  2. Enhance CRM Capabilities
  3. Adopt a true cloud platform

The Solution

They retired their all-in-one system for a best of breed approach with ACME + Salesforce. Together, ACME +  Salesforce provide enterprise grade reporting, multi-channel ticketing/membership sales capabilities and CRM to power:

  • Better constituent segmentation
  • 1:1 engagement with patrons
  • Full picture of patron engagement in one place

Top Reasons for Choosing ACME

Best of Breed POS

Using ACME + Salesforce, they were able to create feature depth and extensibility not found in traditional all-in-one systems.

· Salesforce Integrations

· Ticketing

· Membership

A Museum Focusing on Present-Day Art

The Challenge

Amidst building a new campus, this modern museum strove to retire their legacy platform to:

  1. Strengthen CRM + move to the cloud
  2. Push ticketing + membership data into CRM
  3. Bolster 1:1 marketing via attendee tracking
  4. Install a modern ticketing platform

The Solution

They revamped with a best-of-breed approach using ACME + Salesforce. Together, ACME and Salesforce provide enterprise grade ticket / membership sales data via seamless integration of their CRM with ACME, enabling:

  • Collection of more robust, detailed member information
  • Advanced, customized marketing initiatives

Top Reasons for Choosing ACME

Seamless CRM Integration

Using ACME’s Salesforce integration, they were able to integrate ticketing/membership with their
CRM, while also improving data collection and member marketing.

· Salesforce Integration

· Ticketing

· Membership

Integrate With Best-In-Breed Solutions

· Future-proofing a new museum

· A Contemporary Museum in the Western U.S.

· A Contemporary Museum on the East Coast

· A Contemporary Museum in the Western U.S.

Future-proofing a new museum

The Challenge

A ground-breaking new museum in the Philadelphia area set to open in 2021 was looking for a modern ticketing platform to enable flexibility and extensibility as the organization grows and matures over time.

The Solution

The museum selected ACME as their technology partner for ticketing, membership and donations functionality citing the following as key to their decision to select ACME:

  • Timed ticketing
  • Robust APIs for integrations
  • Role-based permissions
  • Excellent hosted e-commerce
  • Flexible group sales options
  • Ability to grow into new feature areas as needed at no additional cost

Top Reasons for Choosing ACME

Future-proofing

ACME’s mobile POS and open APIs will give the museum flexibility to adapt as they learn the new building.

· Timed ticketing

· Contactless entry

· Advanced reporting

· API reseller integration

A Contemporary Museum in the Western U.S.

The Challenge

By modernizing their platform amid an expansion, they needed to:

  1. Integrate with Salesforce
  2. Provide mobile POS capability
  3. Manage retail inventory

The Solution

This museum hired ACME to manage tickets/membership sales + push this data into Salesforce. Using Square for Retail, this museum operates both applications from a single iOS device supplied by ACME.

POS Hardware

This museum hired ACME to manage tickets/membership sales + push this data into Salesforce. Using Square for Retail, this museum operates both applications from a single iOS device supplied by ACME.

Top Reasons for Choosing ACME

Best of Breed POS

Employing ACME + Square, this client innovated feature depth and extensibility not found in traditional all-in-one systems.

· Retail

· Ticketing

· Membership

A Contemporary Museum on the East Coast

The Challenge

Focused on agility, this art museum desired a system that could:

  1. Easily manage events/event resources
  2. Seamlessly connect with their Business Intelligence (BI) tool
  3. Curb lines + wait times via Point-of-Sale efficiency

The Solution

Using ACME’s flexible API infrastructure enabled them to push data into their BI tool + combat resourcing conflicts. Results:

  • Overall improved visibility
  • Optimization of space reservations
  • Full visibility within all museum departments and events

Top Reasons for Choosing ACME

Expanding possibilities with APIs

ACME’s flexible API infrastructure empowered New their event management system by connecting to their BI tool + providing enterprise-wide visibility.

· Open APIs

· Resource Management

· 10 second (or less!) transaction time

A Contemporary Museum in the Western U.S.

The Challenge

This art museum sought to upgrade existing ticketing systems with a goal to:

  1. Generate POS revenue on their weekly free day of admission

The Solution

Leveraging ACME’s Pay-What-You-Wish feature, They converted a weekly free admission day into a bottom-line growth opportunity. Partnering with ACME enabled:

  • Donation-generating events, a previously unavailable ticketing solution
  • New staff script + training that prompted visitors to support the museum through a donation

Top Reasons for Choosing ACME

Identified a Revenue Opportunity

This art museum launched ACME on a Pay-What-You-Wish day, pioneering their 1st-ever donations at point of sale.

· Operational efficiency

· New feature implementation

· Increased revenue

Robust Membership Management & Ticketing Data

· A Museum with one of the Most Significant Art Collections in the U.S.

· A Well Known Cultural Institution on the East Coast

· Creating a Unique Online Experience using ACME APIs

A Museum with one of the Most Significant Art Collections in the U.S.

The Challenge

With over 80 membership combinations, this museum needed a robust membership + ticketing system to:

  1. Manage diverse membership program
  2. Seamlessly track/manage large crowds on free days
  3. Provide detailed data/reports to city

The Solution

The ACME system’s agility powered them to:

  • Track free admission by individual + report on attendance by zip code
  • Allow base-level membership with add-on interest groups enriched with benefits (discounts/events), via ACME’s primary + affinity membership structure

Top Reasons for Choosing ACME

A flexible & powerful solution

Empowered by ACME’s robust system, this client now could serve all 88 member levels + drive instant data + analytics on admissions.

· Complex membership program

· Instant data collection and reporting

· High volume ticket sales

A Well Known Cultural Institution on the East Coast

The Challenge

Focused on streamlining membership processes, this distinguished museum desired to:

  1. Vault membership efficiency across all sales channels
  2. Integrate with Salesforce to centralize member data/improve customer marketing

The Solution

They partnered with ACME enabling:

  • All memberships to be sold in ACME
  • ACME to manage ticket/membership sales + transition this data into Salesforce

Top Reasons for Choosing ACME

Streamlined Membership Sales

ACME’s Salesforce integration buoyed this museum’s membership sales + marketing efforts from both the customer and user perspective.

· Salesforce Integration

· Ticketing

· Membership

Creating a Unique Online Experience using ACME APIs

The Challenge

This New York based museum implemented ACME to streamline processes and sales across all channels.

 

While the ACME-hosted e-Commerce site met their tactical goals, the museum wanted to preserve 100% of their brand experience throughout the customer journey.

The Solution

The museum decided to integrate admission, membership and donation flows directly into their website content management system (ExpressionEngine) by using ACME APIs.

 

With ACME APIs, an online visitor can complete their transaction without leaving the museum website.

Top Reasons for Choosing ACME

Brand Preservation

This museum is using ACME APIs to preserve their brand experience for online shoppers across all major transaction areas.

· Donations

· Admission

· Membership