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Any competent marketing strategy for nonprofits, or really any business in the 21st century, can’t ignore the enormous influence that instagram has on today’s public. In fact, recent research published on Balance Small Business indicates that Instagram grew to 111 million users last year, half...

Especially if you’re a new or upcoming cultural institution, it’s likely that you’re using a membership Excel template to manage your members and membership dues.  A membership Excel template is a form that allows you to track members, expiration dates, and membership dues, providing you with...

Demographic shifts and continual technological transformations unsettle every initiative in an organization’s path including marketplace expansion, operational intuitiveness and customer relationship management. All types of enterprises feel the reverberating impacts of these disruptions, not the least of which are cultural institutions. No longer can traditional marketing...

According to a survey in, Leaving the Museum Field, by museum professionals Sarah Erdman, Marieke Van Damme, Claudia Ocello and Dawn Estabrooks Salerno, most museum workers chose to work in this field because of their love for museums and/or the content area in which they work. Cultural institutions are dependent upon this innate passion to help buoy day-to-day operations and interactions with guests. It is this passion that enthuses ticket sales and spurs referrals. It is this motivation that inspirits workers to go that extra mile to ensure quality service and exemplary attention to detail. 

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