When most people think of the ideal zoo day, they imagine lots of families walking around a zoo in hats, sipping on cold refreshment, and hiding out under the shade in between visiting different enclosures. Of course, zoos are more popular in the spring and summer...
November 1, 2021 People are driven to give for a number of reasons. We want to believe that our efforts and influence are doing good for the world, and both charity and philanthropy, though different, have their place in our need to give. Additionally, giving is a...
Ethical consumerism is all about making ethical decisions by prioritizing goods and services that are ethically made, sourced, and distributed. It’s a way for consumers to vote with their dollars. When consumers engage in ethical consumerism, it forces companies to reconsider their business practices. Corporate social...
Zoos are like any other outdoor attraction – sculpture gardens, amusement parks, and botanical gardens, among others, are all subject to the seasonal ebbs and flows of visitor engagement. Spring and summer are usually high points for visitors, while fall into winter sees less activity...
October 13, 2021 Nonprofits and cultural institutions want to reach out to potential visitors, previous guests, and long-lasting members, and they want to reach out to them in mass. One of the most effective ways to increase engagement and reach large numbers of visitors and members is...
October 10, 2021 We all know how much kids love zoos because, well, we were all kids once, and trips to the zoo are some of the fondest memories that we carry with us into adulthood It’s important to remember, however, that zoos aren’t just for kids....
August 30, 2021 Back to school museum discounts have always been great incentives to connect with the local community and get young people into your doors. But especially now, after a very strange 2020/2021 school year, students are as eager as ever to get back into...
August 19, 2021 A constant challenge for any nonprofit or cultural organization is how to continue to bolster their brand and stay relevant on social media. Because nonprofits rely on donations, fundraisers, and user participation, they need to constantly be updating and evaluating their marketing strategies. One...
August 11, 2021 Zoos are incredible cultural institutions. They promote the preservation and conservation of endangered species, provide valuable education to the public, enable scholarship and academia, and enrich the quality of life for their local communities. One of the most exciting times for a zoo is...
August 2, 2021 Museums, especially nonprofit museums, rely on their donors, fundraising campaigns, and their volunteers in order to succeed and thrive as institutions. And although volunteer managers know just how important all the great work their volunteers do for museums, effectively communicating their impact to...