About Us

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We love what we do

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Located coast to coast

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We’re industry experts

Who we are

Our team is comprised of a group of experienced entrepreneurs, industry experts and ambitious leaders, all with diverse backgrounds. We work hard to cultivate a strong culture and ensure we are constantly growing and thriving, all while making a positive impact. Our team comes from various leading technology innovators like Apple, Amazon, eBay, Facebook, Intuit, Microsoft, Paypal, Stubhub and Ticketmaster, as well as leading cultural institutions such as Exploratorium in San Francisco and The Metropolitan Museum of Art in New York.

How we started

When it comes to organizations like museums, attractions, wineries, and historic properties, our founders saw a huge gap in the market for recurring ticketing and event technology to support these venues. That’s when they decided to re-invent visitation. They developed an enterprise solution that integrates an organization’s multiple systems, including membership management, online and onsite sales. This led to the state-of-the-art platform we have today that is revolutionizing the way organizations do business and the way visitors interact with these organizations.

Our leadership team

Bill Shaughnessy

Chief Executive Officer, and Board Member

Bill is passionate about technology that improves people’s lives. He’s a technology leader with extensive global operating experience across consumer, enterprise and e-commerce environments. Bill was named ACME’s Chief Executive Officer and a member of ACME’s Board of Directors in September 2018. Prior to ACME, he was consulting and advising startups, non-profits and billion-dollar international technology firms.  From 2012 to 2016, Bill served as President, Chief Operating Officer, and Board Member at eHealth, Inc.. Prior to eHealth, from 2010 to 2012, Bill held the role of Senior Vice President of Product Management at Yahoo! Inc., From 1994 to 2009, Bill held various senior management positions at Microsoft Corporation, his last role as Global Vice President of Sales, Marketing and Services in the Advertiser and Publisher Solutions Group. Bill holds a B.S. degree in business administration from California State University – Fresno. Today, he is an active member of the Board of Governors at California State University – Fresno.

Echeyde Cubillo

Echeyde Cubillo

Co-Founder & Chief Technology Officer

As co-founder of ACME, Echeyde’s a product technologist who thrives on turning ideas which solve real problems into reality.  No stranger to building software companies from the ground-up, Echeyde has shared his talents with a multitude of organizations.  As an integral player in eBay and Yahoo’s infancy, he helped to scale their technical systems. Echeyde also co-founded Bix which was sold to Yahoo, helped profitize Singlefeed which was later sold to Alibaba, and played a large role in pivoting Tello for its sale to Urban Airship.  Echeyde is a graduate of the Université Paris-Dauphine with a degree in Applied Math and Computer Science.

Kathleen Helal

VP of Client Services

Kathleen leads the Client Services team, which includes delivery managers who guide implementation projects to success and the product support team who provides ongoing customer service post-launch. She specializes in nonprofit technology & operations, project leadership, and software delivery methodology.


Since joining ACME in 2016, Kathleen has been instrumental in developing ACME’s delivery methodology to scale with the evolving product and the ever-changing industry. She has led several projects for cultural institutions and museums across North America. As a customer advocate, Kathleen is always ready to tackle complexity and believes that all projects can be successful with properly set expectations and management strategy.


Prior to ACME, Kathleen worked in the nonprofit sector in enterprise project management for The Nature Conservancy, implementing a global CRM solution for a multi-chapter organization. She also spent over ten years in professional services at Blackbaud, where she led some of the largest, most complex implementations of fundraising solutions.

Michael Culler

Michael Culler

VP of Global Sales

As a seasoned nonprofit industry professional, Michael’s career began in the Museum space followed by over 20 years at Blackbaud where he worked in a number of different capacities. He held leadership positions in professional services, sales support (pre-sales), product marketing, and customer success, predominantly focused in the Arts and Cultural sector. Given his appetite for entrepreneurial initiatives, he led or co-led many cross-functional efforts during his tenure.


Since joining ACME, he contributed to the continued standardization of processes and the implementation of best practices across the sales organization. Additionally, in his role as a senior account executive he successfully managed complex sales pursuits and helped lead ACME to positive year over year growth since 2019.


Outside of ACME, as a testament to his belief and value of the organizations he serves at ACME, Michael holds or has held board positions with a number of non-profit organizations including actively serving as a board member for the Gibbes Museum of Art and as board chair for PURE Theatre.

Michele Clarke

Michele Clarke

Head of Product

With a decade of enterprise software design experience, Michele joined ACME’s product team in April of 2016. As ACME’s head of product, Michele actively interacts with all of our internal teams, clients, and partners to curate our roadmap and future product development plans. Prior to ACME, Michele was a Principal Interaction Designer at Intuit in their Financial Institutions Division. She holds a Masters degree in Human Computer Interaction from Carnegie Melon University. Michele’s passion is solving problems and bringing features to life that help our customers succeed.

Rebecca Notowitz

Rebecca Notowitz

Financial Controller

Rebecca brings long term experience in Finance and Human Resources with a strong drive to inform her team’s decisions and support the staff she works with as well as the clients we serve. Rebecca joined ACME in the Fall of 2018 as the management team was transitioning. Prior to ACME she was accounting manager for Inflection, another startup that underwent massive growth during her ten years with them. She began her career in the investment banking world serving both in corporate finance and human resource management. At ACME she has helped model the situation to help the team navigate through the challenges of an ever changing COVID impacted environment.

Our board

Jim Wilson

Costanoa Ventures

Dana Stalder

Matrix Partners

Garrett Price

Co-founder & Chairman

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