Revolutionary Visitor Management

The ACME Difference

The ACME Difference

ACME is the revolutionary, customizable, all-in-one visitor commerce engine for cultural institutions, wineries, attractions, and more. Through ACME’s single cart, visitors can transact with these organizations on the web, phone, or in person and immediately enjoy the perks of membership. As a cloud-based platform, ACME pushes this rich visitor/member data into third-party tools such as CRMs to support one-to-one marketing experiences, and ultimately, increasing revenue. ACME’s all-inclusive approach removes barriers and delivers software, hardware, service, support, and upgrades with predictable pricing.

The ACME Story

In his work first as President of TicketMaster Digital and then CEO of Zerve, a SaaS ticketing company for tour operators, Garrett Price realized that there was a huge swath of organizations — museums, attractions, breweries, historic properties, ski resorts, whose recurring ticketing and event needs could not be met through existing software such as TicketMaster or EventBrite. Price knew that re-inventing visitation for these organizations would require an enterprise solution that integrates an organization’s multiple systems, including membership management, online and onsite retail.


In 2014, Price brought together the experts of Silicon Valley and cultural institutions to design and build a state-of-the-art platform that would change the way organizations would do business and the way visitors would interact with these organizations. Revolutionary.


Garrett Price, Co-Founder & CEO

Prior to starting ACME, Garrett was President & CEO of Zerve, a SaaS ticketing company for tour operators, and President of Ticketmaster Digital. Garrett also served in the role of Vice President at both eBay and PayPal, and was a co-founder and partner of Fluid. He began his career at Morgan Stanley and McKinsey. Garrett graduated from Harvard College and received an MBA from the Wharton School, University of Pennsylvania.

Echeyde Cubillo, Co-Founder & CTO

Echeyde is a product technologist who loves to turn ideas that solve real problems into reality by building software companies from the ground up. He helped scale eBay and Yahoo’s technical systems in their early stages. Echeyde graduated from Université Paris-Dauphine with a degree in  Applied Math and Computer Science. He also co-founded Bix, which he sold to Yahoo, helped turn around Singlefeed to profitability which was then sold to Alibaba, and helped pivot Tello for its sale to Urban Airship.


Echeyde decided to help make ACME a reality upon having a poor visitor experience while travelling overseas to Museums and after understanding that the technology could be largely improved for venue’s internal operations and for visitors by moving their systems from on- premise systems to cloud-based.

Add to ACME’s flexible technology stack, our company-wide focus on the customer, from product support to client service to product development, we are built to best serve our clients and markets.

Susan Tobes, Head of Sales

Susan was most recently Vice President of Business Development at ACF Solutions, a top Salesforce System Integrator serving Higher Education and Nonprofits. Prior to ACF Solutions, she directed a large project management team in UC Berkeley’s Central IT Org. Susan was previously the CIO at IMSI and ran her own Microsoft ERP consulting practice. Susan graduated from University of California, Berkeley with a BA in Mathematics.

I am truly motivated every day by the value ACME brings to our many clients. It is both exciting and rewarding to work with Cultural Institutions, Wineries, Passenger Vessels. I get energy from the amazing ACME team and it drives us to continue to bring great disruption to the market.

Li Feng Wu, Head of Finance

Prior to coming to ACME, Li held numerous financial leadership roles including Head of Finance & Analytics (Greater China) at Paypal, Senior Finance Manager at eBay and Senior Manager at KPMG.  Li received both his Bachelor of Computer Engineering with honors and his MBA from the University of New South Wales.

We’re transforming the experience by which a museum or cultural institution engages with its members and visitors, and ultimately the communities it serves.

Mina Song, Head of HR

Mina leads human resources at ACME, including executive search and recruitment efforts.  Prior to ACME, she ran a successful private consulting practice performing executive search, leadership planning, strategic planning facilitation and career development services. She received a BA in Economics from Harvard University and an MBA from Stanford University.

It's all about our people and the customers we serve. We are building a world class team to develop an industry changing technology service solution. With a clear vision of where we want to be, we are building processes to get there and working to improve them everyday.

John Marra, Head of Client Services

John has over 20 years in the industry building and managing world-class Client Services and Customer Success organizations at a number of successful technology companies including those in CRM, ERP, Business Intelligence and Analytics.  He has repeatedly grown Services departments from small office units into global Customer Success organizations. He has managed services at companies including OpenVision, Scopus, iXOS, Celequest, Cognos, and IBM.  John earned his Computer Science degree at Stanford University.

After 17 years of volunteering in the rescue and rehabilitation of exotic animals, I could not resist the opportunity to marry my personal passion with my professional career and expertise. Leading the Client Services organization of a company with a focus on improving both the internal efficiency and the public experience of our society’s cultural institutions including globally recognized Zoos and Aquariums was irresistible. So maybe you’ll find me optimizing the data integration or maybe treating an ailing sea lion at the same facility, either equally possible.

Pedro Aznar, General Manager of Europe

Prior to coming to ACME, Pedro was Partner and Co-Founder of Corona Capital Partners/Q21, a private investment and asset management firm focusing on the Spanish real estate, and Partner and Co-Founder at Voras Capital. He has also served as Managing Director and Partner at Warburg Pincus, and earlier with Morgan Stanley Real Estate Funds, and Bain & Company in the Private Equity and Telecommunication practices. Pedro has an MBA from the Kellogg Graduate School of Management at Northwestern University, and a dual degree in Economics and Business from ICADE, Universidad Pontificia Comillas and ESB Reutlingen. Pedro is fluent in German, Spanish and English.

Ram Melkote, Head of Product Management

Ram has over 20 years of product management experience in software with a track record of delivering market leading products.  Prior to ACME, Ram was at IBM in the Enterprise Marketing Management product line.  Before IBM, Ram worked at several startups in the enterprise and mobile software space.  His experience includes leading product organizations at CA, Oracle, and Bell. Ram earned an MBA from University of Chicago, an MS in Engineering from Cornell, and an MS in Computer Science from Columbia.  

I am excited to be part of the ACME leadership team. Being a product leader at ACME brings together several passions of mine. I love motivating people to build great technology for markets that really appreciate art and science.

Neil Lavelle, Head of Engineering

Neil Lavelle

Neil is an enthusiastic and energetic leader committed to getting the absolute best out his organization. He has more than 20 years of deep software experience, particularly in Agile development methodologies. Previously, Neil served as CTO at RefME, CTO at Reevoo, VP Engineering at Fizzback (now NICE systems), Head of Development at Aircom International, Director of Engineering at Tideway systems (now BMC) and has held various leadership and software development roles at Orchestream (now Oracle), including being one of the founding Engineers.

I always choose a business to work for based on three main factors. First, I have to really like the people I'm going to work with; passionate, motivated and smart are what I look for. Second, the product has to be something that excites me and that makes a material impact on people's everyday lives. Third, the technology has to be deep, challenging and best in class. ACME has all of these things and more!

Learn How ACME Can Grow Visitation and Support Organizational Efficiency