Click-To-Donate: Facebook Marketing Technique For Non-Profits
One of your primary objectives as a charity marketer is to raise donations for your mission or organization. Facebook can make raising donations easier than ever with its new on-site conversion feature. The conversion feature, available through on-Facebook donation advertisements, will create a smooth contribution experience for your supporters by moving the transaction onto the Facebook platform. It will also provide for a more holistic ad optimization to reach supporters more interested in financially supporting your organization.
What is click-to-donate?
Every time a user clicks the donate button for a nonprofit, a partnered advertiser’s banner gets displayed on Facebook. The more clicks user make, the more an advertisement gets displayed. The more an advertisement gets displayed on Facebook, the more that advertiser will contribute to the original nonprofit that received the click.
Why Create a Facebook Page for your non-profit
It’s no mystery that a nonprofit must be active on social media networks if it wants to be successful in today’s digital world. And without question, the most popular social networking platform is Facebook.
The following are the reasons why your non-profit must establish a Facebook Page:
- A Facebook Page allows you to host virtual events raising brand awareness internationally.
- Facebook Pages are search engine optimized and publicly accessible to online users. Also, users are more likely to discover your work from your Facebook Page than your organization’s website.
- NGOs can use Facebook Pages to build a community of followers. And, thanks to Facebook’s timeline feature, your followers can help raise the visibility of your work.
- Being active on Facebook through a Page offers your company additional credibility.
- Facebook Page also allows you to interact with your followers by sending them messages.
How to get Facebook to work for you with click-to-donate buttons
Facebook allows a nonprofit organization to generate revenue by accepting donations. Nonprofit pages can add a donate button to their profile that visitors can click on to donate to the associated website or via Facebook on-platform payment.
All you have to do, according to Facebook’s social impact page, is:
Facebook nonprofit registering process
- Step 1: Go to facebook.com/pages/create
- Step 2: Give your page a title (Organization Name)
- Step 3: Select ‘Company & Organizations’ as your Page type
- Step 4: Select your Page subcategory
- Step 5: Add a profile photo (Organization’s Logo)
- Step 6: Add a cover photo that showcases your programs (820 pixels wide by 312 pixels tall)
You’ll be able to visit your page from the bookmarks menu on the left side of your personal Facebook profile once you’ve put up the basic framework. You can add more context to the page to flesh it out and help others know what your organization stands for.
Setting up a donate button
Here’s How to Add a Donate Button on Facebook in 5 steps:
- Step 1: Click on Edit Page Info of your Facebook Page
- Step 2: Add Nonprofit Organization in the Categories Section
- Step 3: Click on Add a Button
- Step 4: Choose the Option “Donate”
- Step 5: Add Your Donation Link To the Facebook Donate Button
Don’t know where to start your Facebook fundraiser? Check out our ACME guide on starting fundraiser during COVID.
What information do you need to give facebook to start giving and receiving funds?
To donate on a Facebook Page:
- The user must have a valid bank account linked with Facebook
- The Facebook page must be an approved and verified charity or nonprofit organization.
- It must adhere to and follow community standards.
To receive payments made through Facebook:
- Your organization must enroll in Facebook Payments service.
- The application procedure necessitates authenticating your page with your phone number and supplying some documentation.
- Their application even requests your CEO’s birth date.
You will receive donations via direct deposit if your nonprofit successfully signs up for Facebook Payments. However, those funds will be held until your donations total $100.
Why Facebook is such a good fundraising tool
Facebook has been proven to be an excellent fun-raising tool for the following reasons:
- Reach: Facebook has over 2.89 billion monthly active Facebook users, with a 10% growth year on year.
- Donor retention: Facebook Fundraising tools offer insight into your recurring donors’ donation statistics, helping you retain them.
- Other forms of notification: It notifies you about donations in various forms, like on the calender and notes.
- Fundraising days noted in Facebook system, like Giving Tuesday: In 2021, Giving Tuesday raised a record $2.7 billion in the United States alone, with much more contributed globally.
How Acme ticketing can help with click-to-donate campaigns
Even while NGOs are not for profit, they must sell tickets and earn revenue to survive and carry out their mission statements. Nonprofits and cultural organizations require as much funding as they can receive to further their mission.
ACME Ticketing is a comprehensive platform designed to make buying a ticket or donating simple and fun for visitors and organizations. ACME’s new donations feature enhances the donor experience by providing personalized messages to potential donors and a simplified process for donation-only orders.
ACME’s an all-in-one ticketing, membership, and social media management, and fundraiser management solution is essential for long-term growth, recurring donations, and successful fundraising campaigns.