Online data security is a crucial consideration when investing in cloud technology. In today’s world, we are continually inputting personal data into mobile, blue-tooth and cloud-connected devices. As such, vulnerability to ill-intentioned parties has skyrocketed, as cybercriminals bulldoze their way into unsecured systems. Customers’ credit and debit...
Member engagement is an all-important, and sometimes frustratingly vague, concept which every museum has at the forefront of its priorities. A dedicated and enthusiastic member base is the lifeblood of museums and other nonprofit institutions across the United States. And the process of creating, maintaining,...
Field trips are among everyone’s favorite memories of school. Getting out of the classroom presents fun and novel opportunities for children to learn through hands-on experiences, from a variety of experts in their field. Science, art, and natural history museums are among some of the...
How does your organization create value? What do you offer your wide audience base that keeps them returning again and again? And how do you maintain this relationship? Most nonprofit public-facing organizations, such as museums and galleries, depend on a membership model populated with passionate...
The advent of email revolutionized marketing possibilities for the world or nonprofit organizations. 50 odd years down the line, it continues to be one of the most popular forms of communication, and the easiest, most efficient way to reach out to clients and supporters. But form...
The effects of the current pandemic are being felt almost universally. Economic complications posed by necessitated closures and cancellations due to the threat of COVID-19 have significantly impacted the world of nonprofits such as museums and public galleries, as well as their member’s ability to...
Running a successful institution is impossible without an active and enthusiastic member base. As your institution begins to reopen, reaching out to your members is one of the easiest ways to ensure you reach capacity, and continue to have returning visitors. Keeping your members engaged,...
As social distancing guidelines continue to loosen and businesses start opening their doors, more and more visitors across the nation are eagerly waiting for museums and cultural institutions to release their summer schedules and upcoming events. After a few long months of stay-at-home orders, it’s not...
June 1, 2020 It has been an extremely difficult last few months for the entire globe as we navigate this new normal and battle COVID-19 by practicing social distancing techniques and shelter-in-place. Arts and cultural institutions around the world were forced to close their doors until...
May 21, 2020 Cultural and Arts institutions are rapidly preparing to re-open their doors as policies and regulations are changing daily and both visitors and staff are eager to get back to a state of normalcy with caution. Why are people yearning to get back to...