From planning events in the digital age to back-to-school discounts, zoos are constantly looking for new ways to attract visitors, generate excitement, and increase visitor engagement. Visitor and member engagement through events or local collaborations serves several mission-statement purposes. It helps keep doors open, which leads...
Emails are an important part of any marketing campaign for nonprofits, museums, zoos, and other cultural institutions. Emails are necessary channels that can help create awareness around your particular events or fundraisers, connect with past and future donors, and increase your membership and donor count. But...
When most people think of the ideal zoo day, they imagine lots of families walking around a zoo in hats, sipping on cold refreshment, and hiding out under the shade in between visiting different enclosures. Of course, zoos are more popular in the spring and summer...
Ethical consumerism is all about making ethical decisions by prioritizing goods and services that are ethically made, sourced, and distributed. It’s a way for consumers to vote with their dollars. When consumers engage in ethical consumerism, it forces companies to reconsider their business practices. Corporate social...
When most people think of the ideal zoo day, they imagine lots of families walking around a zoo in hats, sipping on cold refreshment, and hiding out under the shade in between visiting different enclosures. Of course, zoos are more popular in the spring and summer...
Zoos are like any other outdoor attraction – sculpture gardens, amusement parks, and botanical gardens, among others, are all subject to the seasonal ebbs and flows of visitor engagement. Spring and summer are usually high points for visitors, while fall into winter sees less activity...
October 10, 2021 We all know how much kids love zoos because, well, we were all kids once, and trips to the zoo are some of the fondest memories that we carry with us into adulthood It’s important to remember, however, that zoos aren’t just for kids....
August 19, 2021 A constant challenge for any nonprofit or cultural organization is how to continue to bolster their brand and stay relevant on social media. Because nonprofits rely on donations, fundraisers, and user participation, they need to constantly be updating and evaluating their marketing strategies. One...
August 11, 2021 Zoos are incredible cultural institutions. They promote the preservation and conservation of endangered species, provide valuable education to the public, enable scholarship and academia, and enrich the quality of life for their local communities. One of the most exciting times for a zoo is...
July 12, 2021 The COVID-19 pandemic took the world by storm in 2020, forcing businesses and cultural institutions to close down and keeping much of the population indoors for long periods of time. While we’re starting to see more states, businesses, and services open up to...