Nonprofit cultural institutions are about enriching the community through art, science, history, and so much more. These organizations do excellent work that brings people together and promotes an important cause. Considering the humanitarian, cultural, and artistic focus of most nonprofit organizations, branding is one of the...
Any competent marketing strategy for nonprofits, or really any business in the 21st century, can’t ignore the enormous influence that instagram has on today’s public. In fact, recent research published on Balance Small Business indicates that Instagram grew to 111 million users last year, half...
Especially if you’re a new or upcoming cultural institution, it’s likely that you’re using a membership Excel template to manage your members and membership dues. A membership Excel template is a form that allows you to track members, expiration dates, and membership dues, providing you with...
Having a robust membership retention strategy is often just as important as your membership recruitment strategy. If you can’t retain members, you’re going to end up spending a lot more money on your recruitment campaign, resulting in a cycle that isn’t sustainable for long-term growth. Your...
Demographic shifts and continual technological transformations unsettle every initiative in an organization’s path including marketplace expansion, operational intuitiveness and customer relationship management. All types of enterprises feel the reverberating impacts of these disruptions, not the least of which are cultural institutions. No longer can traditional marketing...